Hello, I'mHadiya Shah

A marketer with a business background, working across brand strategy, content, social media and email to help brands show up with clarity and purpose.

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Brand to Inbox Strategy · Social · Email
My Work

Selected Projects

Brand and social strategy, content planning and campaign work for creative, beauty, fashion and wellness brands.

Hadiya Shah
About Me

Marketing that feels like a Quiet Conversation

I'm Hadiya, a marketer based in Islamabad, Pakistan. My work spans brand strategy, content planning, social media and email — most recently at Apolis Studio, where I worked with international clients on data-driven campaigns for e-commerce brands.

With a Business Administration degree from the University of Hertfordshire and hands-on experience co-founding an organic green tea brand, I bring both strategy and creativity to every campaign I work on.

FocusBrand, Social & Email
EducationBA (Hons) Business Admin
Based InIslamabad, Pakistan
LanguagesEnglish, Urdu, Sindhi
Expertise

Where I Shine

The skills I bring to every campaign, and the tools I use every day.

Brand & Content

Clear messaging, creative direction and content that feels consistently on-brand.

  • Brand positioning & messaging
  • Content pillars & planning
  • Creative direction

Social Media

Platform-specific strategies that build awareness, engagement and community.

  • Instagram & LinkedIn strategy
  • Content calendars
  • Audience engagement

Campaigns & Email

Targeted campaigns and automated journeys that turn interest into action.

  • Campaign planning & copy
  • Segmentation & A/B testing
  • Marketing automation

Tools I Work With

  • Klaviyo
  • Attentive
  • Canva
  • Google Workspace
  • Microsoft Office
  • Instagram
  • LinkedIn

Strengths

  • Teamwork
  • Client Communication
  • Time Management
  • Attention to Detail
  • Research & Writing
  • Project Coordination
  • Budgeting
Experience

My Journey So Far

  1. August 2025 — October 2026

    Email Marketing Manager

    Apolis Studio · Rawalpindi

    Executed targeted Klaviyo campaigns for international clients, improved engagement through segmentation and A/B testing, and optimised open rates, click-through rates and ROI.

  2. July 2024 — September 2024

    Summer Intern

    MCB Bank Limited · Rawalpindi

    Supported front-office and back-office operations, transaction processing and customer service, and maintained accurate account documentation.

  3. November 2023 — Present

    Product Development Team Member

    Nature's Brew (Student Venture) · Rawalpindi

    Co-founded and launched an organic green tea brand, contributing to product development, budgeting, branding and marketing strategy, and leading on-ground sales stalls.

Education

Bachelor of Arts (Hons) in Business Administration

University of Hertfordshire · United Kingdom August 2025

Higher National Diploma in Business

Pearson · United Kingdom May 2024

Languages

English
Urdu
Sindhi
Good marketing doesn't shout. It whispers something worth remembering.
— My Guiding Philosophy
My Approach

How I think about Marketing

Four ideas that shape every brief, whatever the channel.

Audience FirstEvery idea starts with the people it's for
Story-LedBrands grow through stories, not noise
Data-InformedTest, learn and refine what works
On-BrandOne clear voice across every channel
Contact

Let's Connect

Whether it's an opportunity, a collaboration or just a hello — I'd love to hear from you!

Emailhadiya.s@outlook.com
Send an Email
LinkedInHadiya Shah
View Profile
LocationIslamabad, Pakistan
Working with clients worldwide