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Social Media Marketing · Content Strategy

Hollow Peak Interactive

Developed a social media strategy and Instagram campaign creatives to establish Hollow Peak's digital presence and launch its self-hosted, all-in-one business platform.

Instagram & LinkedIn Social Media Strategy Digital Creative & Tech
Campaign Creatives

The Posts

Instagram creatives designed to launch and sell the Hollow Peak platform.

Overview

The Brief

Hollow Peak Interactive needed a clear digital presence. The goal was to communicate its services, build brand awareness and reach potential clients — and to launch its self-hosted business platform, spanning a Laravel web platform, Windows desktop client and Android app.

Key Contributions

What I Did

  • Developed platform-specific content strategies for Instagram and LinkedIn.
  • Established content pillars covering portfolio showcases, behind-the-scenes content, industry insights and service promotion.
  • Defined brand messaging and creative direction to maintain a consistent online identity.
  • Planned engaging content to showcase web design, Unity game development and 3D art capabilities.
  • Aligned content with brand awareness, audience engagement and potential client acquisition goals.
Focus Areas
  • Social Media Strategy
  • Content Planning
  • Brand Positioning
  • Creative Direction
Content Pillars

Four Pillars, One Voice

Portfolio Showcases

Highlighting web design, Unity game development and 3D art projects.

Behind the Scenes

Showing the people and process behind the studio's work.

Industry Insights

Sharing knowledge that positions the brand as a trusted voice.

Service Promotion

Clearly communicating what the studio offers and who it's for.

Goals

What the Strategy Aims For

Brand AwarenessWithin creative & tech
Audience EngagementAcross Instagram & LinkedIn
Client AcquisitionTurning followers into leads
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