Developed a social media strategy and Instagram campaign creatives to establish Hollow Peak's digital presence and launch its self-hosted, all-in-one business platform.
Instagram & LinkedIn Social Media Strategy Digital Creative & Tech
Campaign Creatives
The Posts
Instagram creatives designed to launch and sell the Hollow Peak platform.
Instagram Post · Platform Launch
Build. Manage. Sell. Grow.
A feature-led launch post introducing Hollow Peak as a complete, self-hosted business platform — from website and page builder to eCommerce, team management, email campaigns and live chat — framed around a bold four-word promise.
Product Launch
Feature Showcase
Self-Hosted
Instagram Post · Bundle Offer
Build, Manage, Work Together.
A bundle offer post presenting the full Hollow Peak experience across the Laravel web platform, Windows desktop client and Android app, using a clear price anchor — €250 down to €200 — to drive conversions.
Bundle Offer
Price Anchoring
Multi-Device
Overview
The Brief
Hollow Peak Interactive needed a clear digital presence. The goal was to communicate its services, build brand awareness and reach potential clients — and to launch its self-hosted business platform, spanning a Laravel web platform, Windows desktop client and Android app.
Key Contributions
What I Did
Developed platform-specific content strategies for Instagram and LinkedIn.
Established content pillars covering portfolio showcases, behind-the-scenes content, industry insights and service promotion.
Defined brand messaging and creative direction to maintain a consistent online identity.
Planned engaging content to showcase web design, Unity game development and 3D art capabilities.
Aligned content with brand awareness, audience engagement and potential client acquisition goals.
Focus Areas
Social Media Strategy
Content Planning
Brand Positioning
Creative Direction
Content Pillars
Four Pillars, One Voice
Portfolio Showcases
Highlighting web design, Unity game development and 3D art projects.
Behind the Scenes
Showing the people and process behind the studio's work.
Industry Insights
Sharing knowledge that positions the brand as a trusted voice.
Service Promotion
Clearly communicating what the studio offers and who it's for.