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Email Marketing · Swimwear & Fashion

TutuBlue

Email campaigns focused on swimwear collections, product promotion and visually engaging brand communications.

Swimwear & Fashion Klaviyo Email Marketing
The Biker Suits Are Back
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TutuBlueTo: Subscribers
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Campaign Emails

The Email

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The Brand

About TutuBlue

TutuBlue is a swimwear and fashion brand. I supported email campaigns focused on swimwear collections, product promotion and visually engaging brand communications.

Project Overview

The Bigger Picture

I executed email marketing campaigns and supported marketing automation for e-commerce brands across beauty, fashion and wellness. Using Klaviyo, I worked on campaign creation, email design, copywriting, scheduling, audience segmentation and automated customer journeys.

Key Responsibilities

What I Did

  • Email campaign creation, setup and scheduling
  • Automated flows, including welcome series and abandoned cart emails
  • Email copywriting and design coordination
  • Audience segmentation and targeted communications
  • A/B testing and campaign quality assurance
Tools & Skills
  • Klaviyo
  • Email Marketing
  • Marketing Automation
  • Segmentation
  • A/B Testing
In Practice

What I Worked On

CampaignsPromotional & product-led
Automated FlowsWelcome & abandoned cart
SegmentationTargeted communications
A/B TestingQuality assurance
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More Work

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